What Is a Website?
A website is a set of related web pages with information about your business. They typically explain your business, what you do, and the products and services you offer to potential customers.
Your website may also have specialized pages like a blog page, WordPress login page, discussion forums, and more. Plus, you can access all of these pages using a navigation menu with links to each page.
The primary function of a website is to describe your business to interested users, and in many cases, offer a product or service.
What Is a Landing Page?
In contrast, a landing page is a single, standalone web page designed to encourage users to claim an offer. This could be anything from ebooks or discount coupons to free trials or demos.
Instead of describing your entire business, a landing page includes specific page elements highlighting a single offer. It does this with attention-grabbing copy, eye-catching images, removing the navigation bars, call-to-action buttons (CTA buttons), and similar page elements.
As a result, it directs users’ attention to your offer, driving them to subscribe as new leads or convert into paying customers.
What Are the Differences Between a Landing Page vs Websites?
As you can see, landing pages and websites are 2 very different things, with different goals. But what are the main differences?
Here’s a handy table that highlights the key differences between landing pages vs websites:
After looking at the above table, it’s also clear that the audience for both is different.
Your website audience is people with a general interest in your business type and the products and services you offer. For example, people interested in fashion might go to your website to learn more about the topic or browse your online store.
On the other hand, your landing page should try to reach a more targeted audience. These are people who already know what they need and who are looking for a specific solution.
For instance, someone searching for a web designer in their area might find your landing page in search results and book a consultation. Because that person already knows what they want, they’re more likely to convert after visiting your landing page.
Landing Page vs Website: When to Use a Website
Given the information above, your website is the best way to tell people about your business or brand. You can also use your website to improve your search engine rankings, increase brand awareness, and much more.
Let’s look at the different use-cases in more detail.
